How sustainable is fashion? Can it be environmentally friendly despite all the negative aspects and reporting? Can it even add green space to the city concrete jungle?
Yes – this art project is a teaser for more environmental awareness, challenging the industry to come up with ideas, helping the fashion industry to obtain a greener image.
The images show garments with integrated living plants, which do photosynthesis and by this even improve the micro-climate of the wearer.
It is a symbol for the need of a more environmentally friendly space around us. And it is a symbol for a more environmentally fashion industry. With this art project awareness for needed changes towards a sustainable fashion industry and a change in customer mindset shall be promoted.